Before You Start Your Business
Starting a business is exhilarating. The thrill of finally putting your ideas into action, creating something from scratch, and introducing it to the world is unmatched. I know that feeling all too well. However, let me tell you something important: the excitement can turn to frustration real quick if you don’t have your assets in place before making your announcement. Many times, I’ve seen someone eagerly launch their business, only to have their brand identity swiped out from under them by a competitor, or worse, by someone who just wants to make a quick buck.
Here’s the thing: in the digital age, information spreads like wildfire. The moment you start talking about your new business idea, whether it’s at a networking event, on social media, or even over coffee with a friend, there’s a chance someone is listening. And if you’re not careful, that someone could beat you to the punch and claim what’s rightfully yours.
1. Domain Names: Your Digital Real Estate
Think of your domain name as your online address. It’s where customers will find you, and it’s an essential part of your brand identity. Yet, so many entrepreneurs overlook this step. I’ve seen it happen more than once: a business is announced, it gains a bit of buzz, and suddenly the desired domain name is taken. Either a competitor snatches it up, or someone decides to hold it hostage and sell it back to you at an inflated price. Don’t let this happen to you. Before you even whisper your business name, make sure you’ve secured your domain.
2. Social Media Handles: Consistency is Key
In today’s market, social media is a vital tool for brand recognition and customer engagement. Consistency across platforms strengthens your brand and makes it easier for customers to find and follow you. But just like domain names, social media handles are on a first-come, first-served basis. Before you start talking about your business, claim your handles on all major platforms, even if you don’t plan to use them right away. You never know when you might need them, and you don’t want to find out they’re unavailable when you do.
3. Logo Design: Your Visual Identity
Your logo is often the first thing people notice about your brand. It should be unique, memorable, and protected. I’ve seen situations where someone shares a logo design too early, only to find a suspiciously similar version pop up elsewhere. You’ve invested time and possibly money into creating a logo that represents your business, make sure it’s yours and yours alone by securing a trademark and keeping the design under wraps until you’re ready to launch.
4. Trademarks: Protecting Your Brand Name
Your brand name is your business’s identity, and it should be protected as such. Without a trademark, there’s nothing stopping a competitor from using a similar name or logo, causing confusion and potentially drawing customers away from your business. I’ve seen businesses get tangled in costly legal battles over names they thought were unique. Avoid this pitfall by filing for a trademark as soon as you’ve settled on your brand identity. It’s a small step that can save you a lot of trouble down the road.
5. Organizational Software and CRM Systems: Stay Organized from Day One
Even if you’re a small business, staying organized is crucial. Using organizational software and CRM systems from the start helps you keep track of contacts, communications, and tasks, ensuring nothing slips through the cracks. Trust me, it’s much easier to set these systems up from the beginning than to try to integrate them after you’re already up and running. Plus, having a structured approach from day one sets a professional tone and can be a huge asset when it comes to scaling your business.
6. Google My Business Listing: Local SEO Matters
If you’re planning to operate locally, claiming your Google My Business listing is a must. This free tool helps you manage how your business appears in Google Search and Maps, giving you control over your information and allowing you to engage with customers. Don’t wait until after you’ve launched to claim your listing, by then, someone else might have, and reclaiming it can be a hassle. Your Google My Business listing is a valuable piece of digital real estate that helps with SEO and customer trust. Secure it early on.
7. Credible Email and Phone Number: Professional Communication is Key
Having a professional email and phone number not only adds credibility to your business but also ensures you have reliable communication channels. Avoid using generic email providers like Gmail or Yahoo for your business. Instead, use your domain to create a branded email address. This small detail can make a big difference in how potential customers perceive your business. Likewise, setting up a dedicated business phone number keeps your personal and professional communications separate and helps you maintain a professional image.
The Bottom Line
Starting a business is like building a house, you need a strong foundation to support everything else. Your business assets are that foundation. Before you announce your venture to the world, take the time to secure everything you need to protect your brand and set yourself up for success. Domain names, social handles, logo design, trademarks, organizational software, CRM systems, Google My Business listings, and credible contact information are just a few of the essential pieces. Don’t make the mistake of thinking you can do this after the fact.
